Resume

Creative direction, copywriting, and AI-enabled creative operations.

Download PDF Contact Me
Summary

Copy-led Creative Director with 15+ years shaping the campaigns and customer journeys that turn interest into action, in-house and agency-side, for B2B and B2C Fortune 100 clients. Finds the why behind the words, connecting business goals with data-driven insights and buying psychology. Leads creative teams and stays hands-on with copy, using AI-enabled workflows to improve quality and consistency.

Experience
T-Mobile (In-House) · Frisco, TX
Creative Director Jan 2024-May 2026
  • Led lower-funnel creative and messaging strategy for T-Mobile broadband, shaping the path from interest to purchase while supporting growth into the nation's fifth-largest ISP.
  • Hired and led a 3-person multidisciplinary creative team, shaping the work through daily creative direction and developing talent through coaching and performance feedback.
  • Turned iPhone launch momentum into a broadband cross-sell campaign that finished 60% above sales goal.
  • Reframed an MLB.TV perk around customer behavior, contributing to a 25% year-over-year lift in redemptions.
  • Served as the team's SME for AI-driven voice and editorial standards, using Grammarly Enterprise and custom GPTs to speed reviews and improve consistency across a 200-person creative organization.
Senior Digital Copywriter to Associate Creative Director (Copy) Oct 2021-Jan 2024
  • Built partner-integration content - landing pages, banner ads, in-app placements, and social - for streaming brand partnerships, including Netflix and Apple TV+, and the weekly T-Mobile Tuesdays loyalty program, translating co-branded perks into customer-facing offers.
  • Developed copy strategy for Starlink partnership, translating complex technology into clear customer benefits.
  • Wrote in-app and web copy for T-Mobile Money, a new banking product, encouraging signups and card usage through seasonal cash-back campaigns.
  • Wrote C-suite bios and content for the company annual report, extending brand voice into boardroom and investor-facing communications.
Epsilon / Hawkeye (Publicis Groupe) · Irving, TX
Associate Creative Director / Lead Copywriter | AT&T Business Apr 2018-Oct 2021
  • Rebuilt content strategy and copy for Upward Mobility, AT&T Business's print and digital catalog, contributing to a 60% sales lift over the previous version.
  • Led a 3-person copy team delivering integrated campaign messaging for AT&T Business across email, web, direct mail, and print.
  • Translated urgent collaboration and connectivity needs during the rapid shift to remote work into clear SMB and enterprise campaign messaging.
Senior Copywriter | AT&T Consumer Feb 2013-Apr 2018
  • Wrote direct-response email and direct mail across acquisition, cross-sell, and retention for AT&T broadband, wireless, and entertainment.
  • Contributed launch copy for AT&T's first streaming TV platform, part of a launch that reached 1M subscribers in year one, 330% above benchmark.
  • Developed A/B-tested and segmented campaign copy tied to 300% sales growth for AT&T Fixed Wireless and a 115% click-through lift for Auto Wi-Fi.
TPN (Omnicom) · Dallas, TX
Senior Copywriter | Bank of America Jul 2010-Feb 2013
  • Developed cross-sell campaigns for banking and investment products across 6,000+ branch locations.
  • Ghostwrote quarterly C-suite blogs and white papers, translating industry trends into clear executive perspective.
Earlier Experience
  • CBS Radio · Copywriter - Local, regional, and national clients
  • PowerPact · Copywriter - Sony Electronics
  • RAPP (Omnicom) · Copywriter - HP Enterprise Services
Skills & Tools

Creative Direction · Copy Strategy · Brand Voice · Messaging Frameworks · Direct Response · Conversion Strategy · UX Collaboration · SEO Partnership · A/B Testing · Customer Acquisition · Cross-Sell · Lifecycle Marketing · Creative Presentations · Writer Mentorship · AI-Enabled Creative Operations

ChatGPT · Claude · Copilot · Grammarly Enterprise · Custom GPTs · Prompt Libraries · Figma · Workfront

Leadership & Community
Congregation Beth Torah · Richardson, TX
Vice President, Communications 2025-Present
  • Lead communications and brand modernization for a 250-family congregation.
Education
The University of Texas at Austin · Austin, TX
Bachelor of Science in Radio-Television-Film, Cum Laude