01 / Creative AI Adoption
OPEN TO WORK
HYBRID & IN-OFFICE (NORTH DALLAS)
REMOTE
Most marketers chase attention.
I focus on what happens next.
Creative Director and copy-led leader for teams that need sharper ideas, clearer customer journeys, stronger campaigns, and practical AI workflows.
Best fit: Creative Director · Associate Creative Director · Copy Lead · Sr. Copywriter · Creative strategy · Campaign systems · CRM/lifecycle · Brand-to-buy storytelling · AI-enabled creative operations
Where I can help
When the idea needs strategic shape
I turn complicated products, services, offers, and workflows into clear creative direction people can actually use.
When the story has to keep working
I connect campaign thinking, customer context, channel details, and the moment someone has to decide what comes next.
When AI needs standards and strategy
I build workflows that move faster while protecting voice, accuracy, judgment, and the reason behind the work.
When the team needs calm direction
I bring structure, mentorship, and useful feedback to complex, fast-moving work.
What it’s like to work with me
From LinkedIn
“Eric helped me grow as a writer through steady mentorship, sharp feedback, and real encouragement. He brings creative judgment, operational discipline, and real care for the people doing the work.”Read more recommendations
AI + Creative Ops
AI systems for faster work and better judgment.
I use AI as creative infrastructure: standards, workflows, and review systems that help teams move faster without flattening the thinking, voice, or craft.
02 / Quality-Control Tools
Turning brand guidance into first-pass review tools.
03 / Responsible AI
Using AI to strengthen judgment on sensitive content.
Work That Converts
My work turns attention into a click, call, subscription, sale, or next step.
Featured Web Work / T-Mobile Internet
Creative direction for the moment a customer decides.
A TV spot, social post, mailer, or retail message can create interest. The product page has to turn that interest into a decision.
Across T-Mobile Home Internet and Fiber web and app experiences, my job was to represent the customer's point of view and direct the experience logic: what they needed to understand first, what proof would earn trust, and what friction stood between interest and action. That meant shaping sequence, hierarchy, message priority, proof points, friction, and payoff.
I think of it like directing a film, which may be the Radio-TV-Film degree talking. A director may not operate the camera, light the set, or edit the final cut. But they are responsible for the audience's point of view: what they see, what they feel, and what they remember.
Talented writers, designers, and developers built the pages. I made sure the experience worked as a whole, from acquisition and cross-sell journeys to product value, switching barriers, and the next step.
That work helped support T-Mobile Home Internet's growth into the nation's fifth-largest ISP.
Selected Work
Hiring for a role like this?
Send the role, the brief, or the problem the team needs help solving. I’ll let you know quickly if my experience fits.